The Plateau State Government has launched the Sing for Plateau Initiative, a creative talent project aimed at rebranding the state, promoting its cultural heritage and empowering young creatives.
The initiative was unveiled on January 3, 2026, at a press conference in Jos, organised through the Office of the Senior Special Assistant to the Governor on Creativity and Entertainment, in collaboration with the Ministry of Tourism, Culture and Hospitality and the Plateau Tourism Corporation.
Speaking at the event, Ezra Jinang, Senior Special Assistant to Governor Caleb Mutfwang on Creativity and Entertainment, said the project is designed to tell Plateau’s true story through arts, creativity and positive content, especially as the state marks its Golden Jubilee (50 years).
According to him, Sing for Plateau is a multi-category contest open to all residents of Plateau State, regardless of origin, including Nigerians and foreigners living in the state. The competition covers songs, poetry, dance and content creation, with winners in each category to receive ₦1 million cash prize, while other finalists will also get consolation prizes.
“The time is now for us to tell our stories ourselves, using our creativity. Plateau has always been a hub of talent, and this initiative will help rediscover and showcase that strength,” Jinang said.
He explained that creatives whose art does not fall strictly within the listed categories, such as comedians, MCs or drummers, can participate under the content creation category. Entries are to be submitted with a brief description to the contact details provided on the official flyer.
The competition will climax with a grand Sing for Plateau concert in March 2026, where prizes will be presented by Governor Caleb Mutfwang alongside the Commissioner for Tourism and Culture. A weekly radio programme will also commence to keep the public updated on activities leading to the grand finale.
The Commissioner for Tourism, Culture and Hospitality, Cornelius Doeyok, assured that the Plateau State Government is fully backing the initiative, describing it as a strategic move to change negative perceptions about the state and position the creative economy as a major driver of Plateau’s economy.
“The more positive content we create about Plateau, the better the perception outside the state. This initiative will help redefine Plateau and tell stories that have never been told,” Doeyok said.
Also speaking, the General Manager of Plateau Tourism Corporation, Mr. Chuwang Pwajok, described the project as another step towards unlocking Plateau’s vast creative potential, noting that the state has historically shaped many successful creatives across Nigeria.
He added that the initiative will help position Plateau as a hub for creativity, entertainment and investment in Nigeria and West Africa.
Similarly, the Special Assistant to the Governor on Tourism and Culture, Ephraim Dankyes, welcomed the project, describing Plateau as “the home of creativity, talent and art,” and pledged full support for initiatives that promote the state’s cultural identity.
The Sing for Plateau Initiative is part of broader efforts by the Mutfwang administration to strengthen the creative sector, following recent large-scale events such as the Plateau Christmas Carol and the Family Christmas Festival, which attracted national attention and top celebrities to the state.
