Squid Game now worth almost $1billion for Netflix

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Netflix’s biggest series, Squid Game is estimated to be worth almost $US900 million ($A1.2 billion) for the streaming giant, Bloomberg News reports; citing figures from an internal Netflix document.

The nine-episode thriller, in which contestants play childhood games; with deadly consequences in a bid to win 45.6 billion won ($A52 million), became an international hit; when it launched last month.

In comparison to its estimated net worth, the show cost just $US21.4 million ($A28.8 million) to produce, Bloomberg said.

According to the report, about 132 million people have watched at least two minutes of the show in its first 23 days; easily breaking the record set by US drama Bridgerton; which was streamed by 82 million accounts in its first 28 days.

Netflix had earlier announced the show had amassed 111 million fans; but Bloomberg said those figures were based on slightly older data.

California-based Netflix estimated 89 per cent of people who started the show watched more than one episode, the news agency said; and 66 per cent finished watching the series in the first 23 days.

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